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Travel
management companies-delivering value
Airlines
have made an art form of creating complexity out of
a simple concept- delivering people from one location
to another on board an aircraft with several dozen identical
seats!
Its all part of what is known as yield optimisation
in other words, its about the airline, not about
the consumer, and when all is said and done, it is the
business traveller who ultimately pays over the odds
simply because business often is transacted on the run,
and just in time.
So how does a company navigate the minefield which is
the corporate travel market? Appoint a Travel Management
Company.
The word Management encapsulates the essence
of what TMCs do. This word evokes control, trust,
credibility, knowledge, professionalism and stability
.and
these are attributes which are inherent in members of
the Association of Travel Management Companies. These
companies have made significant investments in their
infrastructures in people, plant, technology, and in
their unique selling proposition which is independence
from airline or other ownership.
It is only through this independence that customers
can truly feel that their interests are up front, and
not influenced by those of an airline, hotel owner or
car rental company.
Take for example one of the most traveled city pairs
in the world, Sydney to Melbourne. Right now fares for
this trip start from as little as $69 and go all the
way up to $405 and then $440 for business class. Of
course if you are dealing with an airline you will see
what that airline wants you to see, only their products
and fares, and it is a frustration to have to go and
check a second or third airline for comparative pricing.
But chances are you will pay at the upper end of the
scale.
TMCs offer the opportunity to see all of what
is available either via a travel consultant or through
self booking tool.
But it is not all about the booking process. TMCs
do far more than this and deliver a significant peace
of mind customer benefit. As a recent large customer
commented, we are busy in our business in construction,
we want someone to manage our travel program
and build trust with us so that we can be guided through
what is a very complex category of procurement.
Travel is also the second largest category of a companys
expenditure (behind employee costs) and therefore control
is critical.
TMCs have technology applications which monitor
travel expenditure and other elements of a customers
activity which allows a range of outcomes:
Provides reporting to the customer of total expenditure,
by type, destination, fare class, and a variety of other
dimensions.
The reporting provide an essential snapshot of the health
or otherwise of your travel policy. Typical results
of this reporting can deliver very significant savings
to a company through better mandating of policy, addressing
individuals who are habitual transgressors of guidelines.
Measuring of the company support of preferred suppliers
if any and the tracking of achievement of targets.
Support data which, when used correctly, adds significant
weight to supplier negotiations.
While technology solutions are interesting and necessary
in todays business, above all, it is the people
in travel consulting and account management who add
the greatest value to the relationship with the customer.
And it these aspects of the TMC work day which make
customer interaction enjoyable, sometimes challenging,
but always interesting.
Unfortunately there are time of crisis where your decision
to channel all your travel through the TMC come into
stark focus- these are when you need to know where your
employees or colleagues are in the event of a disaster
..TMCs
know
..
TMCs have provided valuable, professional, independent
services to companies for the past 40 years, and will
continue to evolve into the future.
Copyright
R Dell, Association of Travel Management Companies
2007.
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